How Do You Find Customers in Network Marketing?
Stop Looking at Everyone as a Prospect — Start Looking for the Right People You Can Help
WEALTHNETWORK MARKETINGINCOMEMONEYFINANCES
Coach Marcus Jones
9/15/202618 min read
How Do You Find Customers in Network Marketing?
Stop Looking at Everyone as a Prospect — Start Looking for the Right People You Can Help
By Coach Marcus Jones
Now we’re entering:
WEEK 8 — HOW TO BUILD NETWORK MARKETING.
Last week was about understanding:
What network marketing is.
How it works.
How to evaluate a company.
How compensation works.
What the risks are.
What the costs are.
This week is about:
EXECUTION.
And we’re starting with the foundation:
CUSTOMERS.
Because before you build:
A team.
A downline.
A rank.
A leadership organization.
You need people who actually want:
THE PRODUCT.
That sounds obvious.
But this is where a lot of network marketers make their first mistake.
They join a company and immediately start thinking:
“WHO CAN I SELL THIS TO?”
Then everybody becomes:
A prospect.
Their cousin.
Their neighbor.
Their coworker.
Someone at church.
Someone at the gym.
Someone who hasn't heard from them in 12 years.
And that mindset can create:
Pressure.
Awkwardness.
Damaged relationships.
And a reputation for constantly:
PITCHING PEOPLE.
I don't believe you need to build that way.
I've built in this industry without looking at:
EVERYONE AS A PROSPECT.
Because people are:
PEOPLE FIRST.
Some will become customers.
Some may become business builders.
Some will never want either.
And that's perfectly okay.
The goal is not:
FIND EVERYBODY.
The goal is:
FIND THE RIGHT PEOPLE.
IN THIS ARTICLE
How to find customers in network marketing
Why you should not look at everyone as a prospect
The difference between a market and a target market
Why problems and needs matter
How to identify your ideal customer
How your personal experience can attract customers
How to use social media without constantly pitching
Why educational content works
How to use curiosity
Why asking questions beats giving speeches
How referrals create customers
How product samples can work
Why follow-up matters
Why testimonials need to be used responsibly
How to find customers offline
How to find customers online
Why customer retention matters more than constant chasing
A simple daily customer-finding system
QUICK ANSWER: HOW DO YOU FIND CUSTOMERS IN NETWORK MARKETING?
You find customers by connecting:
THE RIGHT PRODUCT
with:
THE RIGHT PERSON
who has:
THE RIGHT NEED.
That can happen through:
Personal relationships.
Referrals.
Social media.
Content.
Product demonstrations.
Samples.
Customer testimonials.
Events.
Communities.
Conversations.
Search.
Email.
And everyday life.
But the best customer strategy is not:
“PITCH MORE PEOPLE.”
It is:
IDENTIFY WHO THE PRODUCT IS ACTUALLY FOR.
Then create:
Education.
Interest.
Conversation.
And value.
FTC consumer guidance describes MLM as person-to-person selling and notes that legitimate retail activity involves selling products to actual customers.
So your first job is not:
BUILD A TEAM.
Your first job is:
BUILD CUSTOMER DEMAND.
STOP LOOKING AT EVERYONE AS A PROSPECT
This is one of the biggest mindset shifts I can teach.
When you walk into:
The gym.
Church.
A restaurant.
A family gathering.
Work.
Your neighborhood.
Don't think:
“WHO CAN I RECRUIT?”
That's exhausting.
And people can feel it.
Instead:
Talk to people.
Build relationships.
Listen.
Be interested.
Live your life.
Then when a real need shows up:
YOU MAY HAVE SOMETHING RELEVANT TO SHARE.
That's different.
PEOPLE CAN TELL WHEN YOU'RE WAITING TO PITCH THEM
You know the conversation.
Someone asks:
“How have you been?”
But they're not really listening.
They're waiting for the moment to say:
“ACTUALLY, I'M GLAD YOU ASKED...”
Then comes:
The product.
The business.
The pitch.
People learn quickly:
EVERY CONVERSATION HAS AN AGENDA.
That's not relationship marketing.
That's:
TRANSACTIONAL THINKING.
PEOPLE FIRST. BUSINESS SECOND.
I want people to know me as:
A person.
A friend.
A leader.
A resource.
Not simply:
“THE GUY WHO'S ALWAYS TRYING TO SELL ME SOMETHING.”
Your reputation is worth more than:
One sale.
Protect it.
START WITH THE PRODUCT'S REAL USE CASE
Ask:
“WHAT PROBLEM DOES THIS PRODUCT SOLVE?”
Not what does the brochure say.
What does the customer care about?
Maybe the product provides:
Convenience.
Better taste.
A cleaner household option.
Personal care.
Energy.
Skin hydration.
A simpler routine.
A preferred wellness experience.
Whatever the category:
Understand:
THE CUSTOMER PROBLEM.
CUSTOMERS DON'T BUY FEATURES FIRST
You may be excited about:
Ingredients.
Technology.
Patents.
Formulation.
Manufacturing.
Compensation volume.
But the customer may be thinking:
“WHAT DOES THIS DO FOR ME?”
That's the question.
Features matter.
But benefits create:
INTEREST.
DON'T SELL THE PRODUCT — CONNECT THE BENEFIT
Instead of:
“This contains ingredient XYZ.”
Ask:
Why would that matter to:
THIS PERSON?
Instead of:
“This product has 30 servings.”
Maybe the customer cares about:
Convenience.
Instead of:
“This is organic.”
Maybe the customer cares about:
Clean living.
Translate product information into:
CUSTOMER RELEVANCE.
DEFINE YOUR IDEAL CUSTOMER
One of the fastest ways to waste time is saying:
“EVERYBODY NEEDS THIS.”
No product is for:
Everybody.
Ask:
Who is most likely to:
Want this?
Use this?
Understand the value?
Afford the price?
Reorder?
Refer others?
That's your:
IDEAL CUSTOMER.
DIFFERENT PRODUCTS MAY HAVE DIFFERENT CUSTOMERS
Your coffee customer may not be:
Your skincare customer.
Your skincare customer may not be:
Your household-products customer.
Your wellness customer may not be:
Your business-opportunity prospect.
That's okay.
Don't force every product onto:
EVERY PERSON.
THINK IN CUSTOMER PROFILES
For example:
A busy professional may care about:
Convenience.
A fitness-minded adult may care about:
Performance and routine.
Someone focused on clean living may care about:
Ingredients.
Someone over 50 may care about:
Healthy aging and simplicity.
A parent may care about:
Household value.
Now your message becomes:
MORE RELEVANT.
RELEVANCE BEATS VOLUME
You could message:
100 random people.
Or:
20 people
who actually match:
The product.
Which is better?
Probably:
THE 20 RELEVANT PEOPLE.
More isn't always:
Better.
Better targeting improves:
Conversations.
YOUR PERSONAL EXPERIENCE CAN ATTRACT CUSTOMERS
One of the strongest forms of marketing is:
YOUR OWN EXPERIENCE.
You use:
The product.
You understand:
Why you like it.
You can explain:
How it fits your life.
That's powerful.
But keep personal experiences:
HONEST.
Don't exaggerate.
Don't turn an experience into:
A medical promise.
Don't say:
“This will do the same for you.”
Just share:
YOUR EXPERIENCE.
USE THE PRODUCT BEFORE TRYING TO BECOME AN EXPERT
You don't need to know:
Everything.
But it helps to understand:
Taste.
Texture.
Routine.
Packaging.
Convenience.
How you personally use it.
Customers respond better to:
REAL EXPERIENCE
than:
Memorized brochure language.
BUT YOU DO NOT HAVE TO PERSONALLY USE EVERY PRODUCT
Let's be practical.
A company may have:
50 products.
You don't need to use:
All 50.
Learn:
Your favorites.
Understand:
A few categories.
Then know where to find:
Accurate information
when someone asks about:
Something else.
BECOME KNOWN FOR A FEW THINGS FIRST
Instead of being:
“THE PERSON WHO SELLS EVERYTHING”
become known for:
A few problems.
A few categories.
A few solutions.
For example:
Healthy aging.
Convenient wellness.
Clean household products.
Energy.
Skin care.
Whatever naturally fits:
Your audience.
That's positioning.
SOCIAL MEDIA IS ONE OF THE BEST CUSTOMER-FINDING TOOLS AVAILABLE
Think about what social media gives you:
A platform.
An audience.
Video.
Photos.
Stories.
Live streams.
Comments.
Private messages.
Search.
Community.
For:
Little or no direct cost.
That's powerful.
But most people use it badly.
DON'T TURN YOUR PAGE INTO A DIGITAL CATALOG
Post:
Product.
Product.
Product.
Sale.
Sale.
Sale.
Join.
Join.
Join.
People stop:
PAYING ATTENTION.
Instead, create content around:
The problem.
The lifestyle.
The education.
The experience.
Then occasionally:
CONNECT THE PRODUCT.
EDUCATION CREATES CUSTOMER INTEREST
Teach:
How to improve a routine.
What to look for in a product.
Common mistakes.
Comparisons.
Simple wellness habits.
Ingredient education.
Frequently asked questions.
Now someone thinks:
“THIS PERSON KNOWS SOMETHING.”
Trust begins.
CONTENT SHOULD HELP EVEN IF THEY NEVER BUY
This is a powerful standard.
Ask:
“WOULD THIS POST STILL BE USEFUL IF THE PERSON NEVER PURCHASES?”
If yes:
Good content.
You are building:
TRUST BEFORE TRANSACTION.
CREATE CONTENT AROUND QUESTIONS PEOPLE ALREADY ASK
Instead of:
“Buy my product.”
Create posts such as:
What should you look for in a daily wellness product?
What makes one coffee different from another?
How can you simplify your evening routine?
What are some easy ways to support cleaner living at home?
Now you're entering:
A CONVERSATION ALREADY HAPPENING IN THE CUSTOMER'S HEAD.
THIS IS ANSWER-BASED MARKETING
People use:
Google.
YouTube.
Facebook.
ChatGPT.
Search engines.
Social platforms.
to ask:
QUESTIONS.
Answer those questions.
When your content becomes:
The answer...
you stop needing to:
CHASE AS MUCH.
People begin discovering:
You.
LEAD WITH VALUE, NOT PRODUCT NAMES
Someone may not care about:
Your company's brand.
Yet.
They care about:
Their problem.
Start there.
Problem.
Education.
Solution.
Then:
Product.
That's a better sequence than:
PRODUCT → PITCH → PRESSURE.
USE CURIOSITY CORRECTLY
Curiosity does not mean:
Being vague and manipulative.
Like:
“OMG! SOMETHING HUGE JUST HAPPENED! MESSAGE ME!”
You can create curiosity by sharing:
Something useful.
Something different.
Something worth asking about.
For example:
“I changed one thing in my morning routine recently, and I’ve really enjoyed how simple it is.”
That's:
Natural.
Not:
CLICKBAIT.
ASK QUESTIONS BEFORE YOU RECOMMEND
Imagine someone says:
“I've been trying to find a better coffee.”
Don't immediately send:
A link.
Ask:
What are you looking for?
Taste?
Caffeine?
Convenience?
Ingredients?
Price?
Now you understand:
THE CUSTOMER.
QUESTIONS MAKE PEOPLE FEEL HEARD
Good questions might include:
What are you currently using?
What do you like about it?
What don't you like?
What matters most to you?
What have you tried before?
What price range are you comfortable with?
Now you're:
HELPING THEM DECIDE.
Not:
FORCING A PRODUCT.
LISTEN FOR PROBLEMS IN NORMAL CONVERSATIONS
People tell you what they want.
“I hate my current toothpaste.”
“I need a better coffee.”
“I’m trying to clean up what I use at home.”
“I want something simple.”
“I’m tired of buying five separate products.”
That's not an invitation to:
ATTACK WITH A PRESENTATION.
It's an opportunity to say:
“I MAY HAVE SOMETHING YOU'D LIKE.”
Simple.
PERMISSION-BASED SHARING WORKS
Try:
“Would you be open to seeing what I use?”
That's different from:
“You need this.”
Permission lowers:
Pressure.
And gives the person:
CONTROL.
DON'T GIVE A 20-MINUTE PRODUCT LECTURE
Someone says:
“Yes, tell me.”
You start explaining:
Ingredients.
Company history.
Founder.
Manufacturing.
Compensation.
Science.
Every testimonial.
Stop.
Share:
ENOUGH.
Then ask:
“Does that sound like something you'd want to try?”
Keep it conversational.
A CUSTOMER DOESN'T NEED TO KNOW YOUR COMPENSATION PLAN
This seems obvious.
But sometimes distributors can't separate:
Product
from:
Opportunity.
A customer wants:
The product.
They don't need:
Binary.
Matrix.
Rank bonuses.
Team volume.
Serve:
THEIR INTEREST.
REFERRALS CAN BECOME ONE OF YOUR BEST CUSTOMER SOURCES
Happy customers know:
Other people.
Ask:
“Who do you know who might enjoy this too?”
Simple.
Don't overcomplicate:
Referral marketing.
THE BEST TIME TO ASK FOR A REFERRAL IS AFTER VALUE HAS BEEN DELIVERED
Customer likes:
The product.
They tell you.
That's a natural moment.
Say:
“I'm glad you're enjoying it. If you know someone else who might like it, feel free to send them my way.”
No pressure.
CUSTOMER TESTIMONIALS CAN HELP — BUT USE THEM RESPONSIBLY
Testimonials create:
Social proof.
But they need to be:
Truthful.
Accurate.
Not exaggerated.
Especially with:
Health.
Weight.
Income.
FTC guidance says product and earnings claims must be truthful and supported, including claims made through testimonials or social media.
If someone experienced:
A result...
don't automatically present that as:
WHAT EVERY CUSTOMER SHOULD EXPECT.
A GREAT CUSTOMER TESTIMONIAL CAN BE SIMPLE
“I love the taste.”
“It's easy to use.”
“I switched from what I was using before.”
“I love how convenient it is.”
Those are very different from:
UNSUPPORTED MEDICAL CLAIMS.
Keep it real.
PRODUCT DEMONSTRATIONS CAN CREATE CUSTOMERS
Some products sell better when people:
See them.
Taste them.
Smell them.
Try them.
Experience them.
A demonstration can be powerful because it lets:
THE PRODUCT DO SOME OF THE TALKING.
SAMPLES CAN WORK — WITH A SYSTEM
Don't just hand out:
Samples.
Then:
Disappear.
Have a process.
GIVE.
FOLLOW UP.
ASK.
“Did you try it?”
“What did you like?”
“Would you want more?”
Otherwise, samples become:
EXPENSIVE GIFTS.
FOLLOW-UP IS WHERE MANY CUSTOMERS ARE CREATED
A person may be:
Interested
but not ready.
Busy.
Distracted.
Forgot.
Had questions.
Needs payday.
Follow-up matters.
But follow-up should not become:
HARASSMENT.
PROFESSIONAL FOLLOW-UP SOUNDS LIKE:
“Just checking back to see if you had a chance to look at it.”
Not:
“YOU NEVER GOT BACK TO ME.”
Big difference.
FOLLOW UP WITH VALUE
Instead of:
“Ready to buy?”
Send:
An answer.
A short video.
A useful fact.
A customer experience.
Something relevant to:
Their question.
That's:
VALUE-BASED FOLLOW-UP.
WHEN SOMEONE SAYS NO, BELIEVE THEM
Do not:
Argue.
Pressure.
Try to overcome every objection.
No can mean:
No.
Say:
“NO PROBLEM.”
Protect:
The relationship.
“NOT NOW” IS DIFFERENT FROM “NO”
If someone says:
“Maybe next month.”
Great.
Ask:
“Would it be okay if I check back then?”
Now you have:
PERMISSION.
OFFLINE CUSTOMER ACQUISITION STILL WORKS
Not everything happens online.
Customers can come from:
Events.
Networking.
Community groups.
Trade shows.
Gyms.
Workplaces where appropriate.
Social gatherings.
Church communities where appropriate and respectful.
Local businesses.
Referrals.
Your everyday life.
But again:
DON'T TURN EVERY ENVIRONMENT INTO A SALES FLOOR.
BUILD RELATIONSHIPS WHERE YOU ALREADY LIVE
People know:
You.
They see:
Your lifestyle.
Your habits.
Your consistency.
That creates:
NATURAL CURIOSITY.
You don't need to force:
Every conversation.
ONLINE CUSTOMER ACQUISITION GIVES YOU SCALE
Online, you can reach:
People outside your city.
Outside your state.
Potentially outside your immediate network.
Depending on company policies and market availability.
That's:
DISTRIBUTION LEVERAGE.
Remember Day 40.
YOUR CONTENT CAN WORK WHILE YOU'RE NOT ONLINE
A helpful post today can be found:
Tomorrow.
Next week.
Next month.
That's:
CONTENT LEVERAGE.
One piece of content can produce:
Multiple conversations.
BUILD A SIMPLE CONTENT MIX
You don't need to post:
Products all day.
Rotate:
Education.
Lifestyle.
Story.
Personal experience.
Frequently asked questions.
Customer-focused tips.
Behind the scenes.
Occasional product offer.
Occasional business content.
This keeps your page:
HUMAN.
SHOW HOW THE PRODUCT FITS REAL LIFE
Instead of:
Holding the bottle.
Show:
The routine.
The kitchen.
The gym bag.
The morning.
The evening.
The travel bag.
People understand:
CONTEXT.
STORYTELLING SELLS WITHOUT FEELING LIKE SELLING
Tell the story:
What were you using before?
Why did you change?
What did you like?
How do you use it?
What surprised you?
Stories help people:
SEE THEMSELVES.
DON'T CREATE FAKE STORIES
Never invent:
Customer testimonials.
Results.
Messages.
Screenshots.
Demand.
Trust once lost is:
HARD TO REBUILD.
CUSTOMER SERVICE CREATES MORE CUSTOMERS
This is underrated.
Fast responses.
Helpful answers.
Order support.
Checking in.
Remembering preferences.
Handling problems.
Those things create:
REFERRALS.
Customer acquisition isn't only:
Finding new people.
It's also:
TAKING CARE OF THE ONES YOU ALREADY HAVE.
YOUR EXISTING CUSTOMERS MAY BE YOUR BEST MARKETING CHANNEL
A happy customer may create:
More customers.
That's:
WORD OF MOUTH.
Don't ignore it while constantly searching for:
Strangers.
RETENTION IS CUSTOMER ACQUISITION'S BEST FRIEND
Suppose you gain:
10 customers per month.
If you lose:
10...
you don't grow.
If you keep:
8...
your base begins to:
COMPOUND.
That's why customer service matters.
TRACK WHERE CUSTOMERS COME FROM
Ask:
Social media?
Referral?
Sample?
Live video?
Blog?
Conversation?
Event?
Now you know:
WHAT IS WORKING.
DON'T GUESS — TRACK
If referrals create:
Most customers...
do more referral activity.
If short videos create:
Most customers...
make more.
If samples don't convert:
Change the process.
Business owners use:
DATA.
YOUR CUSTOMER PIPELINE CAN BE SIMPLE
You don't need expensive software at first.
Track:
Name.
Interest.
Product.
Date contacted.
Next follow-up.
Outcome.
Customer status.
That's enough to prevent:
FORGETTING PEOPLE.
CUSTOMER FINDING IS NOT CUSTOMER CHASING
This distinction matters.
CHASING
means:
Trying to convince someone who doesn't want it.
FINDING
means:
Identifying people who already have:
Interest.
Need.
Curiosity.
That's a much better business.
LOOK FOR SIGNALS OF INTEREST
Someone:
Comments on a post.
Asks about a product.
Watches your video repeatedly.
Responds to a story.
Mentions a related need.
Accepts a sample.
Requests information.
Those are:
SIGNALS.
Follow them.
DON'T CONFUSE LIKES WITH CUSTOMERS
100 likes.
Great.
But did anyone:
Ask?
Buy?
Reorder?
Likes can support:
Visibility.
But your business needs:
TRANSACTIONS.
CALLS TO ACTION MATTER
Sometimes people don't respond because:
You never told them what to do.
Try:
“Message me if you'd like the details.”
“Comment INFO and I'll send it.”
“If you'd like to try it, let me know.”
Simple.
DON'T MAKE EVERY CALL TO ACTION URGENT
“LAST CHANCE!”
“ONLY TODAY!”
“DON'T MISS OUT!”
Every day.
Eventually:
NOTHING FEELS URGENT.
Use urgency only when:
It's real.
DON'T LEAD WITH DISCOUNTS ALL THE TIME
Discounts can create:
Purchases.
But if customers only buy when:
THE PRICE DROPS...
you may not have strong perceived value.
Sell:
The value first.
VALUE CREATES BETTER CUSTOMERS THAN CONSTANT DEALS
A customer who understands:
Why they want the product
is often more valuable than someone who bought because:
IT WAS CHEAP TODAY.
FIND CUSTOMER COMMUNITIES — WITHOUT SPAMMING THEM
Online groups can help you understand:
What people ask.
What problems they discuss.
But don't enter a group and immediately:
Drop your link.
Contribute:
VALUE.
Follow community rules.
Build credibility.
SEARCH IS CUSTOMER RESEARCH
Look at:
Google suggestions.
Social search.
YouTube questions.
Comments.
Forums.
FAQs.
People are telling you:
WHAT THEY WANT TO KNOW.
Turn those questions into:
Content.
YOUR CUSTOMER'S LANGUAGE MATTERS
You may call something:
“Metabolic optimization.”
Your customer says:
“I WANT MORE ENERGY.”
Use language people actually:
Understand.
DON'T TALK LIKE A BROCHURE
Talk like:
A person.
That makes your message:
MORE TRUSTED.
PRODUCT KNOWLEDGE BUILDS CONFIDENCE
Know:
Ingredients.
Directions.
Price.
Policies.
Shipping.
Refunds.
Common questions.
But you don't need to memorize:
EVERYTHING.
Know enough to:
Serve well.
KNOW WHAT YOU ARE NOT QUALIFIED TO ANSWER
Especially with:
Health.
Medical conditions.
Medications.
Pregnancy.
Allergies.
If someone asks something outside your scope:
Refer them to:
A QUALIFIED HEALTHCARE PROFESSIONAL.
Professionalism includes:
Knowing when not to:
GUESS.
HEALTH CLAIMS REQUIRE CARE
If you're selling wellness products:
Avoid:
Diagnosing.
Treating.
Promising.
FTC guidance says product claims must be truthful and supported, and the agency can hold companies and participants responsible for misleading representations.
Stick to:
Accurate.
Approved.
Supportable claims.
NEVER USE FEAR TO SELL A PRODUCT
Don't say:
“If you don't take this, you're putting your health at risk.”
That's:
MANIPULATIVE.
Educate.
Offer.
Let:
The customer decide.
PRICE OBJECTIONS ARE NORMAL
Someone says:
“That's expensive.”
Don't immediately:
Defend.
Ask:
Compared with what?
What matters most to you?
Maybe:
The product isn't right for them.
That's okay.
Not every objection needs:
OVERCOMING.
SOMETIMES THE BEST SALES DECISION IS:
“THIS MAY NOT BE THE RIGHT PRODUCT FOR YOU.”
That builds:
Trust.
And trust can create:
Future business.
YOU DON'T NEED EVERY CUSTOMER
You need:
THE RIGHT CUSTOMERS.
People who:
Want the product.
Use it.
Value it.
Can afford it.
May reorder.
May refer.
That's stronger than:
A one-time reluctant buyer.
DON'T TRY TO FORCE CUSTOMER RETENTION
If someone doesn't want to reorder:
Ask why.
Learn.
Serve.
But don't guilt them.
Customer retention should be based on:
VALUE.
Not pressure.
THE PRODUCT MUST EARN THE REORDER
No amount of follow-up can permanently compensate for:
A product the customer does not:
Value.
That goes back to:
Day 51.
Product-market fit matters.
BUILD CUSTOMER TRUST BEFORE ASKING FOR A BUSINESS CONVERSATION
A happy customer may later ask:
“How do you make money with this?”
Great.
Now you may have:
A NATURAL BUSINESS PROSPECT.
But don't assume every customer should:
Build.
Let customers:
BE CUSTOMERS.
THE BEST BUSINESS BUILDERS MAY COME FROM HAPPY CUSTOMERS
Why?
They already know:
The product.
The experience.
The value.
They have a story.
That can make sharing:
MORE NATURAL.
But still:
Ask.
Don't pressure.
SO WHERE SHOULD YOU START TODAY?
Use this simple approach.
STEP 1 — PICK ONE PRODUCT OR CATEGORY
Don't market everything.
STEP 2 — DEFINE WHO IT IS FOR
What kind of person is most likely to care?
STEP 3 — IDENTIFY THE PROBLEM
What does that customer want?
STEP 4 — CREATE ONE USEFUL POST
Educate.
Share.
Demonstrate.
STEP 5 — START TWO GENUINE CONVERSATIONS
Not:
Pitches.
Conversations.
STEP 6 — FOLLOW UP WITH PEOPLE WHO SHOWED INTEREST
That's:
SIMPLE CUSTOMER ACQUISITION.
BUILD A 30-DAY CUSTOMER GOAL
Don't say:
“I want lots of customers.”
Set:
A NUMBER.
Maybe:
5 new customers.
Then reverse engineer:
How many:
Conversations?
Samples?
Follow-ups?
Content pieces?
Referrals?
Now you have:
A PLAN.
YOUR FIRST CUSTOMER GOAL SHOULD BE REALISTIC
If you currently have:
Zero customers...
don't make your first target:
500.
Start with:
Learn.
Then:
Then:
Growth builds:
EXPERIENCE.
DON'T IGNORE CUSTOMER PROFITABILITY
Remember Day 43.
If it costs you:
$50
to acquire a customer
and you earn:
$20...
you lost money on the initial transaction.
Maybe repeat orders improve:
Lifetime value.
Maybe not.
Track:
CUSTOMER ECONOMICS.
KNOW YOUR CUSTOMER ACQUISITION COST
It doesn't have to be complicated.
If you spend:
$100
on samples
and gain:
10 customers...
your sample acquisition cost is roughly:
$10 PER CUSTOMER.
Useful information.
KNOW YOUR CUSTOMER VALUE
If one customer generates:
$30 commission per order
and orders:
6 times...
that's:
$180 GROSS COMMISSION
before related expenses.
Now you understand why:
RETENTION MATTERS.
CUSTOMER LIFETIME VALUE CHANGES THE GAME
A $30 first commission may not seem exciting.
But a customer who:
Reorders.
Refers.
Stays.
may be worth much more over time.
That's why network marketing should not be:
A CONSTANT SEARCH FOR NEW PEOPLE.
Build:
CUSTOMER RELATIONSHIPS.
THE BEST CUSTOMER STRATEGY IS A FLYWHEEL
Think:
FIND
↓
SERVE
↓
FOLLOW UP
↓
RETAIN
↓
ASK FOR REFERRALS
↓
FIND MORE
That creates:
COMPOUNDING CUSTOMER GROWTH.
FTC GUIDANCE REINFORCES WHY CUSTOMERS MATTER
The FTC says it examines whether MLM compensation structures encourage retail sales to real customers versus recruiting-focused activity and participant purchasing driven by rewards.
That means a customer-centered approach isn't just:
SMART MARKETING.
It's part of:
HEALTHY BUSINESS FUNDAMENTALS.
DON'T BUILD CUSTOMER SALES JUST TO “LOOK COMPLIANT”
Build customers because:
THAT'S WHAT BUSINESSES DO.
The goal is not:
Check a compliance box.
The goal is:
SERVE A MARKET.
REAL CUSTOMERS CREATE REAL FEEDBACK
Customers tell you:
What they like.
What they don't.
Why they buy.
Why they don't reorder.
What confuses them.
What they wish existed.
That makes you:
BETTER AT BUSINESS.
CUSTOMER FEEDBACK SHOULD SHAPE YOUR MARKETING
If customers repeatedly say:
“I love how convenient this is”...
maybe:
CONVENIENCE
should become:
A bigger part of your message.
Listen.
DON'T ASSUME YOU KNOW WHY PEOPLE BUY
Ask.
That answer may surprise you.
SOMETIMES YOUR FAVORITE BENEFIT ISN'T THE CUSTOMER'S FAVORITE BENEFIT
You're excited about:
Ingredient quality.
They're excited about:
TASTE.
Market:
What matters to:
THEM.
SOCIAL PROOF CAN REDUCE FRICTION
When people see:
Real customers.
Real experiences.
Real usage.
It reduces uncertainty.
But again:
Stay accurate.
Don't manufacture:
SOCIAL PROOF.
DON'T USE YOUR TEAM AS FAKE CUSTOMERS
A distributor posting:
“I just ordered again!”
may be a legitimate customer experience.
But if all your “customer testimonials” are:
People trying to earn commissions...
that may not reflect:
OUTSIDE DEMAND.
Look for real customer voices.
CUSTOMER COUNT IS NOT THE SAME AS CUSTOMER QUALITY
100 one-time customers
may be less valuable than:
30 loyal repeat customers.
Track:
REORDER RATE.
CUSTOMER SERVICE CAN DIFFERENTIATE YOU EVEN IF THE PRODUCT ISN'T UNIQUE
Maybe competitors have:
Similar products.
But people buy from:
YOU
because you:
Respond.
Educate.
Follow up.
Care.
Service is:
A COMPETITIVE ADVANTAGE.
YOUR NAME CAN BECOME PART OF THE VALUE
People may say:
“I buy it from Marcus because he always helps me.”
That's:
PERSONAL BRAND EQUITY.
Protect it.
DON'T SACRIFICE TRUST FOR ONE COMMISSION
One dishonest sale may cost:
Ten future referrals.
Think:
LONG TERM.
MYTHS VS. FACTS
Myth: Everyone you know is a prospect.
Fact: People are people first. Focus on those who have genuine needs or interest rather than treating every relationship as a sales opportunity.
Myth: You need a huge contact list to find customers.
Fact: Customers can come from referrals, social media, content, search, communities, events, product demonstrations and everyday conversations.
Myth: More pitching creates more customers.
Fact: Relevance, trust, customer fit, follow-up and value often matter more than simply increasing the number of pitches.
Myth: You should promote every product your company sells.
Fact: Focusing on a few products or customer problems can make your message clearer and more credible.
Myth: Samples automatically create sales.
Fact: Samples need follow-up and a conversion strategy or they can simply become an expense.
Myth: Customers should eventually become distributors.
Fact: Some customers simply want products. A healthy retail base includes people who have no interest in the business opportunity.
Myth: Social media should mainly be product posts.
Fact: Educational, lifestyle and problem-solving content can build trust and generate more natural customer conversations.
COACH MARCUS TAKEAWAYS
Here's what I want you to remember.
1. DON'T LOOK AT EVERYONE AS A PROSPECT.
People first.
2. START WITH THE CUSTOMER PROBLEM.
Not:
THE PRODUCT NAME.
3. KNOW WHO YOUR IDEAL CUSTOMER IS.
Relevance creates better conversations.
4. EDUCATE BEFORE YOU SELL.
Useful content creates:
TRUST.
5. ASK QUESTIONS.
Don't:
TALK PEOPLE INTO BUYING.
6. USE SOCIAL MEDIA TO ATTRACT INTEREST.
Not simply:
Broadcast offers.
7. FOLLOW UP PROFESSIONALLY.
Most people don't need:
Pressure.
They need:
CLARITY.
8. RETAIN CUSTOMERS.
A repeat customer is more powerful than:
Constantly starting over.
9. ASK FOR REFERRALS.
Happy customers can create:
More customers.
10. BUILD CUSTOMER RELATIONSHIPS.
Because:
REAL CUSTOMERS BUILD REAL BUSINESSES.
MY FINAL THOUGHT
People sometimes ask me:
“WHERE DO I FIND PEOPLE?”
And I think that's the wrong first question.
People are:
EVERYWHERE.
The better question is:
“WHO CAN I ACTUALLY HELP?”
That changes everything.
Now you aren't walking around thinking:
“PROSPECT. PROSPECT. PROSPECT.”
You're paying attention to:
Needs.
Problems.
Questions.
Interests.
Conversations.
And opportunities to:
ADD VALUE.
That's how I prefer to build.
I don't want every friend thinking:
“HERE COMES MARCUS WITH ANOTHER PITCH.”
I want people to know:
I will:
Share.
Educate.
Help.
Recommend.
And if what I have isn't right for you:
THAT'S OKAY TOO.
Because I don't need:
Everyone.
I need:
THE RIGHT PEOPLE.
The right customer:
Wants the product.
Values the product.
Uses the product.
May reorder the product.
May refer other people.
That's business.
And once you understand that, finding customers becomes:
Less about:
CHASING.
And more about:
CONNECTING.
Less about:
Convincing.
More about:
Listening.
Less about:
Pushing products.
More about:
Solving problems.
Less about:
Looking at everyone as:
A PROSPECT.
And more about:
Looking at everyone as:
A PERSON.
That's how relationships stay healthy.
That's how your reputation stays strong.
And that's how network marketing becomes something much more professional than:
“WHO CAN I SIGN UP TODAY?”
Tomorrow we're going to move from:
Customers
to another important group:
PROSPECTS.
And we're going to answer:
“HOW DO YOU FIND PROSPECTS WITHOUT BEING PUSHY?”
Because whether someone is interested in:
Products
or:
Business...
the principle remains the same:
PEOPLE SHOULD NEVER FEEL LIKE TARGETS.
Getting older is automatic.
Building relationships takes intention.
DON'T JUST GET OLDER. GET BETTER AT IT.
Faith. Health. Wealth. Build All Three.
— Coach Marcus Jones
BUSINESS, MARKETING & COMPLIANCE DISCLAIMER
This article is provided for general educational and informational purposes only and should not be considered individualized business, legal, financial, marketing, medical, tax, or income advice. Network marketing results vary widely, and customer growth, sales, commissions, profit, repeat business, team growth or income are not guaranteed. Product and earnings representations should be truthful, substantiated and consistent with applicable laws and official company policies. Health-related products should not be promoted using unsupported disease-treatment, cure, prevention or other medical claims. Always review your company's current policies, approved marketing materials and applicable regulations before making product or income representations.
SOURCE ANNOTATIONS & FURTHER READING
[Source 1] Federal Trade Commission — Multi-Level Marketing Businesses and Pyramid Schemes
The FTC describes MLM as person-to-person selling and notes that legitimate MLM retail activity involves sales to real customers. It also emphasizes that most people who join MLMs make little or no money, which is one reason customer acquisition should be approached as a real business function rather than through hype.
[Source 2] Federal Trade Commission — Business Guidance Concerning Multi-Level Marketing
FTC guidance explains that regulators look at how compensation plans operate in practice, including whether incentives emphasize retail sales to real customers or instead push participants toward recruiting and qualification purchases. It also states that product and earnings claims must be truthful and substantiated.
[Source 3] Federal Trade Commission — Earnings Claim Rule Regarding Multi-Level Marketing
The FTC's MLM earnings-claim rulemaking reflects continued regulatory scrutiny of unsupported or misleading representations about what participants can expect to earn.
PHASE 2 — WEEK 8: HOW TO BUILD NETWORK MARKETING
Day 52: How Do You Find Customers in Network Marketing? — Current Article
Day 53: How Do You Find Prospects Without Being Pushy?
Day 54: What Should You Say When Someone Asks About Your Business?
Day 55: How Do You Follow Up With a Network Marketing Prospect?
Day 56: How Many People Should You Talk to Every Day?
Day 57: Why Do Most People Fail in Network Marketing?
Day 58: How Long Does It Take to Build a Successful Network Marketing Business?
Day 59: What Is Duplication in Network Marketing?
Day 60: What Are the Most Important Skills to Learn in Network Marketing?
NEXT: DAY 53
How Do You Find Prospects Without Being Pushy?
Tomorrow we're going to tackle one of the biggest fears new network marketers have:
“I DON'T WANT TO BOTHER PEOPLE.”
Good.
You shouldn't.
We'll cover:
How to identify people who may actually be open.
How to lead with:
Curiosity.
Questions.
Outcomes.
Permission.
How to talk about an additional stream of income without:
Pitching everyone.
Why listening matters.
How social media can create:
Inbound prospects.
How to use:
Your story.
Your content.
Your credibility.
And how to respect:
NO.
Because professional prospecting isn't:
CONVINCING EVERYONE.
It's: