What Is Leverage in Business?
Leverage Is How You Stop Depending Only on Your Own Time, Energy, and Effort to Produce Results
WEALTHNETWORK MARKETINGINCOMEMONEYFINANCES
Coach Marcus Jones
9/2/202615 min read
What Is Leverage in Business?
Leverage Is How You Stop Depending Only on Your Own Time, Energy, and Effort to Produce Results
By Coach Marcus Jones
Yesterday we talked about the difference between:
BEING SELF-EMPLOYED
and:
OWNING A BUSINESS.
Today we're going to talk about one of the biggest concepts separating the two:
LEVERAGE.
This word gets used a lot in business.
But what does it actually mean?
Here's the simplest way I can explain it:
LEVERAGE ALLOWS YOUR EFFORT TO GO FURTHER THAN YOUR PERSONAL TIME.
Without leverage, you basically have:
One person.
One set of hands.
One brain.
And:
24 HOURS.
You can become more productive.
You can work harder.
You can work faster.
You can become more skilled.
But eventually you run into something you cannot manufacture:
MORE TIME.
That's why successful businesses learn how to use:
People.
Systems.
Technology.
Capital.
Distribution.
Content.
Intellectual property.
And other resources...
to multiply what one person can accomplish.
Leverage isn't about avoiding work.
It's about making:
THE WORK YOU DO MORE POWERFUL.
Let's get into it.
IN THIS ARTICLE
What leverage means in business
Why time creates an income ceiling
The difference between effort and leverage
People leverage
Systems leverage
Technology leverage
Capital leverage
Distribution leverage
Content leverage
Intellectual-property leverage
Why recurring customers create leverage
How leverage can create scalability
Why leverage also creates risk
How small businesses can begin using leverage
How network marketing uses leverage
Why duplication matters
How to identify leverage in your own business
QUICK ANSWER: WHAT IS LEVERAGE IN BUSINESS?
Business leverage means using resources beyond your own direct labor to increase:
Output.
Reach.
Efficiency.
Revenue potential.
Or capacity.
Instead of asking:
"HOW MUCH CAN I PERSONALLY DO?"
you begin asking:
"WHAT CAN I BUILD OR USE THAT ALLOWS MORE TO GET DONE?"
Examples include:
Employees serving customers.
Software automating repetitive tasks.
A website taking orders around the clock.
Capital purchasing equipment.
A sales team expanding distribution.
A video being viewed thousands of times.
A digital product being sold repeatedly.
A system allowing others to perform a process.
Recurring customers purchasing again.
Leverage can allow a business to grow without requiring the owner's personal working hours to increase at the same rate.
That's powerful.
But leverage isn't:
MAGIC.
It still requires:
Value.
Customers.
Economics.
Leadership.
Systems.
And execution.
START WITH THE PROBLEM: YOUR TIME IS LIMITED
Let's say you provide a service and charge:
$100 PER HOUR.
You work:
20 billable hours.
You generate:
$2,000.
Want to double revenue?
Without changing anything else, you need:
40 billable hours.
Want to double again?
Now you need:
80 hours.
We have a problem.
There are only:
168 HOURS IN A WEEK.
And hopefully you're going to:
Sleep.
Eat.
Exercise.
Spend time with family.
Go to church.
And live your life.
At some point:
WORKING MORE STOPS BEING THE ANSWER.
That's where leverage enters the conversation.
WORKING HARD IS IMPORTANT
I believe in:
Work ethic.
Discipline.
Consistency.
Action.
But we need to understand something.
HARD WORK AND LEVERAGE ARE NOT THE SAME THING.
You can work extremely hard in a business that has:
Very little leverage.
You may earn good money.
But every additional dollar may require:
More of you.
Leverage asks:
"HOW CAN THIS RESULT HAPPEN WITHOUT REQUIRING THE SAME AMOUNT OF MY PERSONAL TIME EVERY TIME?"
That's a different question.
EFFORT GETS YOU STARTED. LEVERAGE HELPS YOU GROW.
In the beginning, you may have to:
Do everything.
Make the calls.
Find customers.
Create content.
Handle orders.
Answer questions.
Follow up.
Solve problems.
That's normal.
But eventually, if you want the business to grow beyond your individual capacity, you have to turn some of what you've learned into:
SYSTEMS.
That's where leverage begins.
LEVERAGE #1: PEOPLE
One of the oldest forms of business leverage is:
PEOPLE.
Imagine you own a landscaping company.
By yourself, maybe you can serve:
10 customers.
Now you hire and properly train another person.
Maybe the business can serve:
More customers.
Add another crew.
Maybe more.
Your personal hours didn't multiply.
Your:
CAPACITY DID.
That's people leverage.
PEOPLE LEVERAGE DOESN'T MEAN USING PEOPLE
This distinction matters.
People aren't:
Tools.
Good leadership means creating an arrangement where:
Employees.
Contractors.
Partners.
Salespeople.
Or team members...
can also receive value from the relationship.
That could mean:
Income.
Experience.
Training.
Opportunity.
Professional growth.
Flexibility.
Or ownership.
Good leverage should create:
MUTUAL VALUE.
PEOPLE LEVERAGE REQUIRES LEADERSHIP
Hiring five people doesn't automatically make your business:
Five times better.
You may have just created:
FIVE NEW PROBLEMS.
People require:
Training.
Communication.
Processes.
Expectations.
Management.
Accountability.
Culture.
And leadership.
People become powerful leverage when they have:
A SYSTEM TO FOLLOW.
LEVERAGE #2: SYSTEMS
Systems may be one of the most important forms of leverage.
A system answers:
"HOW DO WE DO THIS?"
For example:
How do we onboard a customer?
How do we process an order?
How do we follow up?
How do we respond to complaints?
How do we train a new person?
How do we produce content?
How do we track leads?
How do we fulfill the service?
When those processes exist only:
IN YOUR HEAD...
the business depends on you.
When they are documented and repeatable:
Others can follow them.
That's leverage.
SIMPLE SYSTEMS ARE OFTEN BETTER SYSTEMS
Don't confuse a system with:
Complexity.
A system might simply be:
Step 1.
Step 2.
Step 3.
Step 4.
Done.
If someone needs:
A 200-page manual
to perform a basic task...
you may have created something too complicated.
The goal is:
REPEATABILITY.
LEVERAGE #3: TECHNOLOGY
Technology has dramatically changed what one person can accomplish.
Think about what a small business can use today:
Online stores.
Payment processing.
Email automation.
Customer relationship management systems.
Scheduling software.
Accounting software.
Video conferencing.
Social media.
Cloud storage.
Artificial intelligence.
Automated customer communications.
One person can operate with capabilities that once required:
AN ENTIRE STAFF.
That's technology leverage.
YOUR WEBSITE CAN WORK WHILE YOU SLEEP
Think about this.
A physical salesperson might work:
Eight hours.
A website can potentially:
Display information.
Accept orders.
Collect leads.
Schedule appointments.
Answer basic questions.
Deliver digital products.
Twenty-four hours a day.
That doesn't mean customers automatically appear.
You still need:
TRAFFIC.
But once people arrive, technology may handle part of the process without requiring you to personally be there.
That's leverage.
AI IS A FORM OF TECHNOLOGY LEVERAGE
Artificial intelligence can help entrepreneurs with tasks such as:
Research organization.
Brainstorming.
Drafting.
Data analysis.
Customer-service workflows.
Content planning.
Administrative tasks.
Process documentation.
And idea development.
But AI still requires:
HUMAN JUDGMENT.
It can make mistakes.
It can generate inaccurate information.
It can misunderstand context.
The leverage comes from using AI to help you:
DO MORE IN LESS TIME.
Not from blindly accepting everything it produces.
LEVERAGE #4: CAPITAL
Money can also create leverage.
Suppose you purchase equipment that allows your business to produce:
10 times more product
in the same amount of time.
That's capital leverage.
Businesses may use capital for:
Equipment.
Inventory.
Technology.
Advertising.
Facilities.
Employees.
Acquisitions.
Or expansion.
Money can help accelerate:
CAPACITY.
But capital also introduces:
RISK.
DEBT IS ALSO LEVERAGE
Borrowing money is literally a form of financial leverage.
You use:
Someone else's capital
to potentially create:
A larger result.
But leverage works:
BOTH DIRECTIONS.
If the investment works, debt may amplify returns.
If it fails, debt may amplify:
Losses.
Interest.
Cash-flow pressure.
And financial risk.
That's why leverage should never be confused with:
FREE MONEY.
LEVERAGE #5: DISTRIBUTION
This one is huge.
And tomorrow we're going to dedicate an entire article to it.
Distribution answers:
"HOW DOES MY PRODUCT OR SERVICE REACH MORE PEOPLE?"
Imagine you create a great product.
But the only way someone can buy it is:
Calling you personally.
That's limited distribution.
Now imagine the product can be purchased through:
A website.
Retail locations.
Affiliates.
Sales representatives.
Distributors.
Marketplaces.
Partners.
Or other channels.
Now your reach can expand beyond:
YOUR PERSONAL CONTACT LIST.
That's distribution leverage.
THE BEST PRODUCT DOESN'T ALWAYS WIN
Sometimes the product that wins is the product with:
BETTER DISTRIBUTION.
Think about it.
You can create something incredible.
But if:
Nobody knows about it.
Nobody sees it.
Nobody can easily buy it.
Your product may sit:
UNSOLD.
Meanwhile, a competing product with stronger distribution may reach:
Thousands.
Millions.
Or more.
We'll go deeper into this tomorrow.
LEVERAGE #6: CONTENT
This is one of my favorite modern examples.
Suppose you give a presentation to:
10 people.
You spent:
30 minutes.
Ten people heard it.
Now suppose you record that presentation.
That video might be viewed by:
1,000.
10,000.
Or more people.
You didn't personally give the presentation:
10,000 times.
You created it:
ONCE.
That's content leverage.
ONE PIECE OF CONTENT CAN KEEP WORKING
Think about:
A blog post.
YouTube video.
Podcast.
Training video.
E-book.
Email sequence.
Social-media post.
Webinar.
Once created, that content may continue:
Educating.
Attracting.
Selling.
Training.
Or building trust...
long after you created it.
That's why content can become:
A BUSINESS ASSET.
LEVERAGE #7: INTELLECTUAL PROPERTY
Intellectual property can include things such as:
Books.
Courses.
Software.
Processes.
Designs.
Music.
Patents.
Trademarks.
Licensed content.
Educational programs.
And other creations that may have legal protections depending on the circumstances.
The interesting part is:
You can create something:
ONCE
and potentially monetize it:
MANY TIMES.
An author doesn't rewrite the book every time someone buys it.
A course creator doesn't necessarily reteach every lesson individually.
Software doesn't have to be rebuilt for every customer.
That's leverage.
LEVERAGE #8: RECURRING CUSTOMERS
This is one people sometimes overlook.
You acquire:
One customer.
That customer purchases again.
And again.
And again.
You don't necessarily have to reacquire that same person from zero every month.
That's customer leverage.
Repeat customers may increase:
Customer lifetime value.
Revenue predictability.
Referrals.
And business stability.
That's why:
CUSTOMER RETENTION
is so important.
IT'S USUALLY EASIER TO KEEP A GOOD CUSTOMER THAN CONSTANTLY REPLACE ONE
Acquiring new customers requires:
Marketing.
Trust building.
Education.
Sales.
Follow-up.
When someone already:
Knows you.
Likes the product.
Trusts the business.
And receives value...
repeat purchases may require less effort than finding a brand-new customer.
That's leverage.
LEVERAGE #9: OTHER PEOPLE'S AUDIENCES
You don't always have to build every audience yourself.
Businesses can create partnerships with:
Influencers.
Affiliates.
Retailers.
Organizations.
Media platforms.
Strategic partners.
Distributors.
Other businesses.
Someone else already has:
ATTENTION.
You provide:
Value.
That's another form of distribution leverage.
LEVERAGE #10: BRAND
A strong brand can become leverage.
When people already know and trust:
The company.
The product.
The person.
Or the reputation...
the business may not have to start every sale from:
ZERO TRUST.
Brand recognition can make:
Marketing easier.
Referrals easier.
Sales easier.
Customer retention easier.
But a brand takes time to build.
It comes from:
Consistency.
Customer experience.
Reputation.
Results.
And trust.
LEVERAGE CAN CREATE SCALABILITY
Remember yesterday?
Scaling means increasing:
Customers.
Revenue.
Output.
Or reach...
without requiring costs and owner hours to increase at exactly the same rate.
Leverage is one of the things that makes:
SCALE POSSIBLE.
Without leverage:
More customers may simply mean:
More work for you.
With leverage:
More customers can potentially be handled through:
Systems.
People.
Technology.
And infrastructure.
LEVERAGE DOES NOT MEAN PASSIVE
This is an important distinction.
People hear:
Leverage
and think:
"I DON'T HAVE TO WORK."
Wrong.
A leveraged business still requires:
Leadership.
Management.
Maintenance.
Strategy.
Customer acquisition.
Innovation.
Financial oversight.
Problem solving.
The difference is that:
EVERY RESULT DOESN'T REQUIRE YOUR DIRECT LABOR.
That's not the same as doing nothing.
PASSIVE INCOME OFTEN HAS ACTIVE WORK BEHIND IT
Remember Day 33?
We discussed active and passive income.
Many income streams people call:
"Passive"
required significant:
Work.
Capital.
Risk.
Or system building...
before the income became less dependent on daily effort.
Leverage helps create that possibility.
But don't confuse:
LESS ACTIVE
with:
NO WORK.
LEVERAGE CAN MAGNIFY GOOD AND BAD
This may be the most important warning in today's article.
Leverage:
MULTIPLIES.
If you have:
A good product.
Strong economics.
Good systems.
Good leadership.
Good customer service.
Leverage may help multiply those strengths.
But if you have:
Poor customer service.
Bad economics.
Broken systems.
A weak product.
Bad leadership.
Leverage may multiply:
THE PROBLEM.
Don't scale dysfunction.
FIX IT BEFORE YOU MULTIPLY IT
Imagine your customer-service process is terrible.
Then you acquire:
10 times more customers.
Congratulations.
You now have:
10 TIMES MORE PEOPLE EXPERIENCING THE PROBLEM.
Before adding leverage, ask:
Is the process working?
Are customers satisfied?
Are the economics sustainable?
Can the system handle growth?
Sometimes the smartest thing you can do is:
SLOW DOWN AND FIX THE MACHINE.
WHERE NETWORK MARKETING FITS
Network marketing is fundamentally a:
DISTRIBUTION MODEL.
A company creates:
Products.
Manufacturing.
Warehousing.
Technology.
Shipping.
Customer support.
And a compensation plan.
Independent participants may then help:
Find customers.
Sell products.
Refer customers.
And potentially build sales organizations.
That structure can create:
LEVERAGE.
But let's be careful with what that means.
NETWORK MARKETING LEVERAGE IS NOT "GET PEOPLE UNDER YOU"
I don't like reducing network marketing to:
"Get a bunch of people under you."
That's not the business.
A legitimate network marketing business should ultimately be based on:
PRODUCT OR SERVICE SALES.
The leverage can come from helping more people learn how to:
Find customers.
Serve customers.
Sell.
Follow up.
And develop their own organizations.
When multiple independent people create legitimate sales activity, the overall distribution network can expand beyond what one person could accomplish.
That's:
DISTRIBUTION LEVERAGE.
DUPLICATION IS LEVERAGE
Imagine you personally know how to:
Find 10 customers.
Great.
But nobody else knows how.
Your organization is dependent on:
YOU.
Now imagine you teach someone a simple process for finding customers.
They learn it.
Then they teach someone else.
Now the process begins to:
DUPLICATE.
That's why complicated systems can hurt network marketing.
If the average person can't:
Understand it.
Do it.
Teach it.
Repeat it...
it probably won't duplicate very well.
SIMPLE CAN SCALE
This is exactly why I believe business-building systems should be:
SIMPLE.
A system doesn't need to impress people.
It needs to:
WORK.
The best question isn't:
"Can I do this?"
The better question is:
"CAN THE NEXT PERSON DO THIS?"
That's a completely different way of thinking.
YOUR BUSINESS SHOULD NOT DEPEND ON SUPERSTARS
If your system only works for:
Great speakers.
Professional salespeople.
Social-media influencers.
People with huge contact lists.
Or people willing to work 12 hours per day...
that's difficult to duplicate.
A scalable system should help:
ORDINARY PEOPLE PERFORM REPEATABLE ACTIONS.
That's leverage.
THIS IS WHY TRAINING MATTERS
Training turns:
Knowledge
into:
TRANSFERABLE KNOWLEDGE.
If only you know how to do something, you have:
Expertise.
If you can teach others how to do it consistently, you begin creating:
LEVERAGE.
Good training should help people understand:
What to do.
Why to do it.
How to do it.
And:
HOW TO TEACH SOMEONE ELSE.
THE GOAL ISN'T TO DO LESS. IT'S TO CREATE MORE IMPACT.
This is how I think about leverage.
I'm not looking for ways to become:
Lazy.
I'm looking for ways to make:
ONE HOUR PRODUCE MORE VALUE.
If I can spend one hour:
Training 100 people...
instead of repeating the same training individually 100 times...
that's leverage.
If I can create one video that answers:
A common question...
instead of personally answering it 50 times...
that's leverage.
If I can build a system that helps someone succeed without needing me beside them every step...
that's leverage.
AFTER 50, LEVERAGE BECOMES EVEN MORE IMPORTANT
Here's where this fits our overall series.
When you're:
25...
you may be willing to work:
70 hours a week.
At:
Maybe your priorities change.
You may want:
Income.
But also:
Health.
Family.
Travel.
Faith.
Freedom.
And time.
That means we should become better at:
USING LEVERAGE INSTEAD OF ONLY USING LABOR.
YOUR BODY SHOULDN'T HAVE TO PRODUCE EVERY DOLLAR FOREVER
Think about that.
If every dollar you earn requires:
Your physical presence.
Your direct labor.
Your personal time.
Then eventually:
Age.
Health.
Energy.
Or circumstances...
can affect your earning ability.
That's why building:
Systems.
Assets.
Recurring customers.
Investments.
Businesses.
Distribution.
And other forms of leverage...
may become increasingly valuable as we get older.
LEVERAGE CAN CREATE OPTIONS
The goal isn't necessarily:
RETIRE AND DO NOTHING.
Maybe you enjoy working.
I do.
But I'd rather work because:
I CHOOSE TO.
Not because every dollar depends on:
ME SHOWING UP.
Leverage can help create:
Options.
And options create:
FREEDOM.
HOW CAN A SMALL BUSINESS START USING LEVERAGE?
You don't need:
100 employees.
Millions of dollars.
Or advanced technology.
Start small.
Ask:
What repetitive task can I automate?
What process can I document?
What work can I delegate?
What content can I create once and reuse?
How can I encourage repeat customers?
Can customers order without contacting me personally?
Can I train someone else to perform part of the process?
Can technology eliminate unnecessary manual work?
Can I create a referral system?
Those are:
LEVERAGE QUESTIONS.
TRY THE "ONE-TO-MANY" TEST
Look at your business activities.
Which ones are:
ONE-TO-ONE?
Then ask:
Could any become:
ONE-TO-MANY?
Examples:
One sales presentation becomes:
A recorded presentation.
One training becomes:
A training library.
One answer becomes:
An FAQ.
One customer onboarding becomes:
An automated sequence.
One lesson becomes:
A course.
One sales process becomes:
A system others can use.
That's how you begin finding leverage.
ASK THE "WITHOUT ME" QUESTION
For every major process, ask:
"CAN THIS HAPPEN WITHOUT ME?"
Can someone:
Place an order without me?
Get basic information without me?
Schedule without me?
Receive onboarding without me?
Get trained without me?
Receive customer support without me personally handling every question?
Some things should still involve you.
But everything doesn't have to.
A SIMPLE LEVERAGE AUDIT
Score your business from:
1 TO 5
in these areas.
People
Can others perform important work?
Systems
Are repeatable processes documented?
Technology
Are repetitive tasks automated where appropriate?
Distribution
Can your product reach customers beyond your personal relationships?
Content
Do you have assets that educate or sell repeatedly?
Recurring Customers
Do customers return?
Training
Can others learn your process?
Owner Independence
Can the business operate when you're unavailable?
A low score isn't failure.
It shows you:
WHERE TO BUILD NEXT.
MYTHS VS. FACTS
Myth: Leverage means getting other people to do your work.
Fact: Business leverage can come from people, systems, technology, capital, content, distribution, recurring customers, intellectual property, and other resources.
Myth: Leverage means passive income.
Fact: Leverage can reduce the amount of direct labor required for each result, but leveraged businesses still require management, leadership, maintenance, and strategy.
Myth: More employees automatically create more leverage.
Fact: Employees without effective systems, training, and leadership may increase complexity instead of productivity.
Myth: Technology automatically makes a business scalable.
Fact: Technology can multiply good processes, but it can also multiply poor ones.
Myth: Borrowing money always helps a business grow faster.
Fact: Financial leverage can increase both potential returns and potential losses.
Myth: Network marketing leverage means recruiting people and getting paid for doing nothing.
Fact: Legitimate network marketing compensation should be tied to qualifying product or service sales. Sustainable organizations require customer demand, sales, training, retention, leadership, and ongoing activity.
COACH MARCUS TAKEAWAYS
Here's what I want you to remember.
1. Your time has a ceiling.
You cannot manufacture more hours.
2. Leverage allows your effort to go further.
That's the big idea.
3. People can create leverage.
But people require leadership and systems.
4. Systems create repeatability.
Get important processes out of your head.
5. Technology can multiply productivity.
Use it intentionally.
6. Capital can accelerate growth.
But it can also accelerate losses.
7. Distribution creates reach.
A great product still needs customers.
8. Content can become an asset.
Create once. Deliver value repeatedly.
9. Duplication is a form of leverage.
Teach processes other people can repeat.
10. Stop asking only:
"HOW HARD CAN I WORK?"
Start asking:
"HOW CAN I MAKE MY WORK GO FURTHER?"
MY FINAL THOUGHT
Most of us were taught a simple formula:
WORK AN HOUR. GET PAID FOR AN HOUR.
And there's nothing wrong with that.
That's how many of us built:
Careers.
Families.
Homes.
Retirement accounts.
And lives.
But eventually I started asking a different question.
"IS MY TIME THE ONLY THING I CAN USE TO CREATE INCOME?"
Because if it is...
there's always going to be:
A CEILING.
You only have so many hours.
You only have so much energy.
And as we get older, I don't necessarily want to keep solving every financial goal by saying:
"I'LL JUST WORK MORE."
I'd rather build:
Systems.
Relationships.
Distribution.
Content.
Teams.
Technology.
Customers.
Assets.
And processes...
that allow the work I've already done to continue producing:
VALUE.
That's leverage.
It isn't about:
Doing nothing.
It's about:
NOT HAVING TO DO EVERYTHING.
That's a big difference.
Maybe you personally make:
10 sales.
That's good.
But what if you build a distribution system capable of producing:
100?
Maybe you personally train:
Five people.
That's good.
But what if you create a training system that can help:
500?
Maybe you personally answer:
20 customer questions.
That's good.
But what if you create an educational resource that answers the same questions for:
2,000 people?
Your time didn't multiply.
YOUR IMPACT DID.
That's the power of leverage.
And this is where entrepreneurship begins to become exciting.
Because eventually you stop asking:
"HOW MUCH CAN I DO?"
and start asking:
"WHAT CAN I BUILD?"
Those two questions can produce completely different lives.
Work hard.
But also:
BUILD SMART.
Because your time is limited.
Your impact doesn't have to be.
Getting older is automatic.
Building leverage requires intention.
DON'T JUST GET OLDER. GET BETTER AT IT.
Faith. Health. Wealth. Build All Three.
— Coach Marcus Jones
BUSINESS, FINANCIAL & INCOME DISCLAIMER
This article is provided for general educational and informational purposes only and should not be considered individualized business, financial, investment, tax, legal, employment, lending, retirement, or income advice. Business leverage can increase both potential opportunities and risks. Hiring, contracting, borrowing, investing capital, automating processes, expanding distribution, and participating in commission-based businesses can involve financial, legal, tax, regulatory, and operational considerations. Business income, scalability, recurring revenue, residual income, profit, or investment returns are not guaranteed. Network marketing results vary widely and depend on factors including legitimate customer sales, individual effort, expenses, retention, leadership, market demand, and compensation-plan requirements. Consult appropriately qualified professionals when making significant business or financial decisions.
SOURCE ANNOTATIONS & FURTHER READING
[Source 1] U.S. Small Business Administration — Manage Your Business
The SBA provides guidance on business operations, finances, employees, marketing, technology, and other areas involved in developing and managing a growing business.
[Source 2] U.S. Small Business Administration — Grow Your Business
The SBA provides educational resources addressing expansion, new markets, funding, acquisitions, government contracting, and other approaches businesses may use to grow.
[Source 3] U.S. Small Business Administration — Hire and Manage Employees
The SBA provides guidance concerning hiring employees and the responsibilities businesses take on as they expand through people.
[Source 4] U.S. Small Business Administration — Fund Your Business
The SBA discusses business financing methods and considerations surrounding the use of capital to launch or expand a business.
[Source 5] Internal Revenue Service — Businesses and Self-Employed
The IRS provides federal tax information for businesses and self-employed individuals, including information regarding business structures, employment taxes, recordkeeping, and other responsibilities.
[Source 6] Federal Trade Commission — Business Opportunity Guidance
The FTC advises consumers to carefully evaluate business opportunities and earnings representations and to be cautious about claims suggesting substantial income can be generated with little effort.
[Source 7] Federal Trade Commission — Multi-Level Marketing Businesses and Pyramid Schemes
FTC consumer guidance discusses MLM compensation, retail sales, expenses, earnings claims, and the importance of legitimate customer demand when evaluating an MLM opportunity.
PHASE 2 — WEEK 6: ENTREPRENEURSHIP
Day 38: What Is the Difference Between Being Self-Employed and Owning a Business?
Day 39: What Is Leverage in Business? — Current Article
Day 40: Why Is Distribution So Important in Business?
Day 41: What Is Residual Income?
Day 42: What Is Recurring Revenue?
Day 43: What Is the Difference Between Revenue, Profit and Income?
Day 44: Why Do Some Businesses Scale While Others Don't?
NEXT: DAY 40
Why Is Distribution So Important in Business?
Tomorrow we're going to focus on something that I believe is one of the most overlooked principles in business:
YOU CAN HAVE AN AMAZING PRODUCT AND STILL HAVE A TERRIBLE BUSINESS IF YOU CAN'T GET THAT PRODUCT IN FRONT OF CUSTOMERS.
We'll look at:
What distribution really means.
The difference between a product and a distribution system.
Why some average products outsell better products.
Retail distribution.
Direct-to-consumer distribution.
Online distribution.
Affiliate distribution.
Sales teams.
Network marketing as a distribution model.
Why social media has changed distribution.
The role of trust and relationships.
And why one of the most important questions in business isn't only:
"WHAT ARE YOU SELLING?"
It's: