What Should You Say When Someone Asks About Your Business?

Keep It Simple, Create Curiosity, and Let the Conversation Determine the Next Step

WEALTHNETWORK MARKETINGINCOMEMONEYFINANCES

Coach Marcus Jones

9/17/202617 min read

What Should You Say When Someone Asks About Your Business?
Keep It Simple, Create Curiosity, and Let the Conversation Determine the Next Step

By Coach Marcus Jones

Someone asks:

“WHAT DO YOU DO?”

And suddenly...

You become a walking PowerPoint presentation.

You explain:

The company.

The products.

The compensation plan.

The bonuses.

The ranks.

The website.

The leadership.

The history.

The technology.

The opportunity.

And 10 minutes later...

The person who asked one simple question is probably thinking:

“I WAS JUST ASKING WHAT YOU DO.”

This is one of the easiest mistakes to make in network marketing.

We get excited.

We know a lot.

We want the other person to understand:

EVERYTHING.

But they don't need everything.

Not yet.

The goal of your first answer isn't to:

COMPLETE THE PRESENTATION.

The goal is to:

CONTINUE THE CONVERSATION.

That's an important distinction.

IN THIS ARTICLE
QUICK ANSWER: WHAT SHOULD YOU SAY WHEN SOMEONE ASKS ABOUT YOUR BUSINESS?

Say enough to answer:

THE QUESTION THEY ACTUALLY ASKED.

Then stop.

For example:

“I work with a wellness company. I help customers find products that fit their needs, and I also help people who are interested learn how to build an additional stream of income.”

Then:

STOP TALKING.

Let them decide whether they want to know more.

If they ask:

“What company?”

Answer.

If they ask:

“How does the business work?”

Answer.

If they ask:

“How do you get paid?”

Answer.

If they ask:

“Is that network marketing?”

Answer.

The conversation should unfold:

ONE QUESTION AT A TIME.
THE BIGGEST MISTAKE IS SAYING TOO MUCH

Someone asks:

“What are you doing these days?”

You hear:

“PLEASE GIVE ME THE ENTIRE BUSINESS PRESENTATION.”

That's not what they asked.

They asked:

What you're doing.

Give them:

THE HEADLINE.

Not:

The entire newspaper.

THINK IN LAYERS

Your explanation should have:

Layers.

LAYER 1 — 10 SECONDS

What do you do?

LAYER 2 — 30 SECONDS

How does it basically work?

LAYER 3 — 2 MINUTES

What are the products, customer model and business opportunity?

LAYER 4 — FULL OVERVIEW

Products.

Company.

Compensation.

Costs.

Requirements.

Policies.

Typical earnings.

Next steps.

Don't jump from:

LAYER 1

to:

LAYER 4.
YOUR FIRST ANSWER SHOULD CREATE THE NEXT QUESTION

This is the principle.

If you say:

“I help people improve their wellness, and for people who are open, I also show them how to create an additional stream of income.”

They might ask:

“What kind of wellness products?”

Great.

Or:

“How does the income part work?”

Great.

Or:

“What company?”

Great.

Now:

THEY ARE LEADING THE CONVERSATION.

That's much better than:

Forcing information on them.

CURIOSITY DOES NOT MEAN MYSTERY

There's a difference.

Curiosity:

“I work with a wellness company and help people create additional income through product sales.”

Mystery:

“I'M INVOLVED IN SOMETHING HUGE, BUT I CAN'T TELL YOU WHAT IT IS YET.”

No.

You aren't recruiting for:

A secret society.

Be interesting.

But also be:

TRANSPARENT.
DON'T HIDE THE COMPANY

If someone asks:

“What company?”

Tell them.

If someone asks:

“Is this network marketing?”

Tell them.

If someone asks:

“Do I have to sell something?”

Explain it.

Curiosity should never depend on:

WITHHOLDING MATERIAL INFORMATION.

Trust is more valuable than:

Getting someone onto a presentation.

SO WHAT SHOULD YOU SAY WHEN SOMEONE ASKS:
“WHAT DO YOU DO?”

You could say:

“I work in health and wellness. I help people find products they can use in everyday life, and I also work with people who want to build an additional stream of income.”

That's enough.

Another version:

“I run an online wellness business that combines customer sales with a network marketing business model.”

Or:

“I’m an entrepreneur in the wellness space. I work with customers and also help people who are interested build their own business.”

Simple.

NOTICE WHAT THOSE ANSWERS DON'T INCLUDE

No:

Rank.

Bonus.

Matrix.

Binary.

Unilevel.

Volume.

Leg.

Level.

Cycle.

Matching bonus.

Autoship.

None of that belongs in:

THE FIRST 10 SECONDS.
PEOPLE DON'T NEED THE COMPENSATION PLAN FIRST

This is where industry language can get in the way.

Imagine someone asks:

“What do you do?”

And you say:

“We have a hybrid matrix-binary-unilevel compensation plan with multiple ways to earn.”

They may hear:

BLAH. BLAH. BLAH.

That information may matter:

Later.

First explain:

WHAT THE BUSINESS DOES.
A SIMPLE BUSINESS EXPLANATION

Network marketing businesses generally involve:

Products or services.

Customers.

Independent participants.

Direct or person-to-person selling.

And, depending on the compensation plan, qualifying compensation related to personal and team sales activity.

The FTC describes MLM as a form of person-to-person selling in which participants may sell products directly and may also recruit others into the sales organization.

That's the basic framework.

You don't need to make it:

MORE COMPLICATED THAN IT IS.

START WITH THE CUSTOMER

If someone asks:

“How does your business work?”

You might say:

“We sell products directly to customers. I can earn from my customer sales, and the compensation plan may also pay me based on qualifying sales activity generated through the team I build.”

That's much clearer than:

Starting with:

RECRUITING.

Because legitimate business activity should have:

REAL CUSTOMER DEMAND.

DON'T SAY:

“I GET PAID TO RECRUIT PEOPLE.”

That description can be both:

Misleading

and:

Problematic.

In legitimate network marketing, compensation should be connected to:

PRODUCT OR SERVICE SALES.

The FTC has repeatedly emphasized that the actual incentives created by an MLM compensation structure matter when evaluating whether the operation encourages genuine retail activity or recruitment-driven behavior.

So explain:

The economics.

Accurately.

WHAT IF THEY ASK:

“IS IT NETWORK MARKETING?”

Here's an easy answer:

“Yes. It uses a network marketing distribution model. We sell products to customers, and people who want to build the business can also develop a sales organization.”

Then:

STOP.

Don't immediately become:

Defensive.

DON'T SAY:

“NO, IT'S NOT MLM. IT'S SOMETHING TOTALLY DIFFERENT.”

if it actually is:

Network marketing.

Changing the terminology doesn't change:

The business model.

You may hear:

Social selling.

Referral marketing.

Affiliate marketing.

Relationship marketing.

Direct sales.

Some of those can describe aspects of a business.

But if the company uses:

MULTILEVEL COMPENSATION,

be honest about it.

YOU DON'T NEED TO APOLOGIZE FOR THE BUSINESS MODEL EITHER

There's another extreme.

Someone asks:

“Is it MLM?”

And you immediately start saying:

“Wait! Before you judge it...”

Stop.

You just communicated:

SOMETHING MUST BE WRONG.

Instead:

“Yes, it uses a network marketing model.”

Then answer:

Their actual concern.

ASK:

“WHAT MAKES YOU ASK?”

That's powerful.

Maybe they:

Had a bad experience.

Know someone who lost money.

Don't like recruiting.

Think every MLM is a pyramid scheme.

Or they're simply:

Curious.

You won't know until:

YOU ASK.

DON'T ANSWER AN OBJECTION THEY HAVEN'T MADE

If someone asks:

“Is it network marketing?”

Don't automatically launch into:

A 15-minute defense of the industry.

Maybe they were going to say:

“GREAT. I'VE BEEN LOOKING FOR ONE.”

Listen first.

WHAT IF THEY ASK:

“HOW DO YOU MAKE MONEY?”

Keep it simple.

You might say:

“I can earn from customer sales, and depending on the compensation plan and my qualifying sales activity, there can also be compensation tied to the sales organization I build.”

Then if they want:

Details...

show them:

THE COMPENSATION PLAN.

DON'T EXPLAIN SIX WAYS TO EARN IN ONE BREATH

If your company has:

3 ways.

6 ways.

10 ways.

That's useful information.

But:

NOT ALL AT ONCE.

Start with:

Customer sales.

Then:

Team sales.

Then explain other bonuses:

When relevant.

START WITH THE MOST UNDERSTANDABLE MONEY

Someone buys:

A product.

The company generates:

Revenue.

The participant may earn:

A commission.

People understand:

SALES.

Start there.

THEN EXPLAIN LEVERAGE

If someone builds a sales organization and the compensation plan rewards qualifying team sales:

That can create:

LEVERAGED INCOME POTENTIAL.

Remember Day 39.

But leverage doesn't mean:

Guaranteed.

Passive.

Permanent.

Automatic.

It means:

Your earning activity may extend beyond:

ONLY YOUR PERSONAL SALES.

DON'T CALL EVERYTHING PASSIVE INCOME

If you are:

Training.

Recruiting.

Supporting.

Following up.

Creating content.

Developing leaders.

Serving customers.

That isn't:

PASSIVE.

It may be:

Leveraged.

Residual-style.

Recurring.

But use:

Accurate language.

WHAT IF SOMEONE ASKS:

“HOW MUCH CAN I MAKE?”

This is where you need:

Discipline.

The temptation is to tell them about:

The person earning:

$10,000 a month.

$50,000 a month.

$100,000 a month.

But that doesn't answer:

WHAT THEY ARE LIKELY TO EARN.

FTC guidance emphasizes that earnings claims should be truthful, substantiated and representative of what typical participants are likely to achieve; atypical success stories don't automatically establish typical results.

So say something like:

“Income varies widely. I don't want to give you an unrealistic number, so I’d rather show you how the compensation plan works and the company's current income disclosure information, if available.”

That's:

PROFESSIONAL.

IF YOU SHARE YOUR OWN INCOME, ADD CONTEXT

Your result may reflect:

Years of experience.

Skills.

Audience.

Leadership.

Time.

Team size.

Customer base.

Activity level.

So don't imply:

“I DID THIS, SO YOU WILL TOO.”

Your experience is:

Your experience.

LIFESTYLE CAN ALSO BE AN EARNINGS CLAIM

This matters.

If your presentation implies:

Join this business

and you'll get:

Luxury cars.

Vacations.

Early retirement.

Financial freedom.

A mansion.

Those lifestyle representations may communicate:

AN IMPLIED EARNINGS CLAIM.

The FTC has continued emphasizing the need for substantiation when marketing income opportunities, including claims communicated indirectly through lifestyle imagery or testimonials.

Don't sell:

THE DREAM

without explaining:

THE REALITY.

WHAT IF THEY ASK:

“HOW MUCH DOES IT COST?”

Answer:

Directly.

Don't dance around it.

Explain:

Enrollment cost.

Starter kit if applicable.

Required purchases if any.

Optional purchases.

Monthly requirements.

Technology fees.

Website fees.

Event costs.

Other realistic expenses.

Remember Day 50:

JOINING COST IS NOT THE SAME AS OPERATING COST.

DON'T SAY:

“IT'S BASICALLY FREE”

if there are meaningful costs required to participate or qualify.

Be precise.

If enrollment is:

Free...

say:

“ENROLLMENT IS FREE.”

Then explain:

Any other relevant expenses.

Transparency creates:

BETTER BUSINESS BUILDERS.

WHAT IF THEY ASK:

“DO I HAVE TO BUY PRODUCTS?”

Again:

Answer directly.

If no:

Say no.

If yes:

Explain exactly what is required.

If purchases are optional but certain qualifications require sales volume:

Explain that.

Don't use:

WORD GAMES.

WHAT IF THEY ASK:

“DO I HAVE TO RECRUIT?”

This question needs nuance.

If someone can earn:

Retail commissions

without building a team...

say so.

If they want to earn:

Team-based compensation...

then building a sales organization will likely require:

Finding and supporting other participants.

Explain the distinction.

DON'T SAY:

“YOU DON'T HAVE TO RECRUIT ANYONE”

and then present an income example that depends on:

A large team.

That creates:

Confusion.

Be honest about:

What different income paths require.

WHAT IF THEY ASK:

“IS THIS A PYRAMID SCHEME?”

Don't get emotional.

You could say:

“No legitimate network marketing company should be paying people simply for recruiting participants. The important questions are whether there are genuine products or services, real customer demand, and whether the compensation structure rewards legitimate sales activity rather than recruitment for its own sake.”

Then encourage them to:

DO THEIR OWN DUE DILIGENCE.

As we covered in Days 47 and 48, simply having products does not by itself determine whether a business model is lawful. Regulators look at how the structure and incentives operate in practice.

WHAT IF SOMEONE SAYS:

“I'M NOT A SALESPERSON.”

Don't argue.

Ask:

“What part of selling makes you uncomfortable?”

Maybe they mean:

Pressure.

Cold calling.

Presentations.

Rejection.

Then explain:

What the actual activity looks like.

But don't promise:

“YOU DON'T HAVE TO SELL.”

if the business depends on:

Customer acquisition.

Businesses sell:

Something.

SELLING DOESN'T HAVE TO MEAN PRESSURE

Professional selling can simply mean:

Finding a need.

Asking questions.

Providing information.

Making a recommendation.

Following up.

Allowing:

THE CUSTOMER TO DECIDE.

That's very different from:

Manipulation.

WHAT IF THEY ASK:

“HOW MUCH TIME DOES IT TAKE?”

Don't say:

“JUST A FEW MINUTES A DAY!”

unless that's genuinely sufficient for the goal being discussed.

Ask:

“What are you trying to build?”

Someone wanting:

A few hundred dollars in supplemental income

may approach the business differently from someone seeking:

A substantial enterprise.

Goals affect:

REQUIRED ACTIVITY.

PART-TIME DOES NOT MEAN NO-TIME

A business can be:

Flexible.

But flexibility still requires:

Activity.

You need time for:

Customers.

Prospecting.

Content.

Follow-up.

Training.

Team support.

Business administration.

Be realistic.

DON'T SELL EASY

Sell:

SIMPLE.

Those are not the same.

A process can be:

Simple.

And still require:

Work.

“SIMPLE” MEANS EASY TO UNDERSTAND

For example:

Find customers.

Find prospects.

Share information.

Follow up.

Enroll the right people.

Help them repeat the process.

Simple.

But:

NOT MAGIC.

WHAT IF SOMEONE ASKS:

“WHAT MAKES YOUR COMPANY DIFFERENT?”

Now you can discuss:

Products.

Pricing.

Customer programs.

Compensation.

Technology.

Leadership.

Company history.

Policies.

Distribution.

Training.

Whatever genuinely differentiates:

Your company.

But avoid:

Unsupported superiority claims.

“BEST” IS A BIG WORD

Don't casually say:

“WE HAVE THE BEST PRODUCTS IN THE INDUSTRY.”

Can you prove that?

Better:

Explain the specific features you value.

Let:

The prospect

decide whether those differences matter.

WHAT IF THEY ASK:

“WHY DID YOU JOIN?”

Now you're in:

Story territory.

This is where your personal story becomes:

Powerful.

Explain:

What you were looking for.

What caught your attention.

Why the model fit.

What you liked.

What you hoped to accomplish.

Keep it:

REAL.

YOUR STORY SHOULD HAVE THREE PARTS

1. BEFORE

What were you looking for?

2. DECISION

Why did you take a look?

3. NOW

What has the experience taught or created for you?

Simple.

DON'T MAKE YOUR STORY A 20-MINUTE DOCUMENTARY

Your story should make them think:

“TELL ME MORE.”

Not:

“Is this almost over?”

YOUR STORY IS A BRIDGE

It connects:

Their world

to:

Your business.

Maybe they also:

Work full-time.

Want additional income.

Are approaching retirement.

Want more flexibility.

Have entrepreneurial goals.

Shared experiences create:

CONNECTION.

BUT DON'T FORCE RELATABILITY

If your story isn't:

Their story...

that's okay.

Ask about:

THEIR STORY.

THEIR WHY MATTERS MORE THAN YOUR WHY

You may have joined for:

Financial freedom.

They may want:

$500 per month.

Don't tell them:

Their goal is too small.

Help them pursue:

THEIR GOAL.
ASK THIS QUESTION

After someone expresses interest in additional income:

“WHAT WOULD AN ADDITIONAL STREAM OF INCOME IDEALLY DO FOR YOU?”

That's a powerful question.

Because now:

You're not talking about:

Your company.

You're talking about:

THEIR LIFE.
LISTEN TO THE ANSWER

They may say:

Pay off debt.

Travel.

Help with groceries.

Save for retirement.

Cover tuition.

Reduce overtime.

Build long-term income.

That tells you:

HOW TO CONTINUE THE CONVERSATION.
DON'T TURN THEIR PAIN INTO A CLOSING TOOL

Someone says:

“I’m struggling to pay bills.”

Don't respond:

“THEN YOU CAN'T AFFORD NOT TO JOIN.”

No.

That is:

Pressure.

Especially when someone is financially vulnerable.

Present:

Information.

Costs.

Risks.

Work required.

Then:

LET THEM DECIDE.
A GOOD BUSINESS CONVERSATION SHOULD FEEL LIKE A CONVERSATION

Not:

Interrogation.

Not:

Presentation.

Not:

Closing script.

You ask.

They answer.

They ask.

You answer.

That's:

NORMAL HUMAN COMMUNICATION.
USE THE 50/50 RULE

You should not be doing:

95% of the talking.

If anything:

Listen more.

The more they talk:

The more you understand.

ASK FOLLOW-UP QUESTIONS

“What matters most about that?”

“Why now?”

“What have you tried before?”

“How much time would you realistically have?”

“Would you want customers only, or would you be interested in building a team?”

These questions create:

CLARITY.
DON'T INTERVIEW THEM LIKE THEY'RE APPLYING FOR THE CIA

Keep it:

Natural.

Questions should come from:

The conversation.

Not a:

Clipboard.

USE TOOLS TO KEEP YOUR EXPLANATION SIMPLE

A short video.

A website.

A presentation.

A product catalog.

A compensation-plan overview.

An income disclosure.

These can help you avoid:

INFORMATION OVERLOAD.
THE TOOL DOES THE HEAVY LIFTING

Your job:

INVITE.

The tool:

EXPLAINS.

Your job:

FOLLOW UP.

That's duplication.

And we'll go deeper into duplication on:

Day 59.

DON'T SEND FIVE TOOLS AT ONCE

Someone asks:

“How does it work?”

You send:

4 videos.

3 PDFs.

2 websites.

17 screenshots.

And:

A podcast.

No.

Send:

ONE NEXT STEP.
INFORMATION OVERLOAD KILLS MOMENTUM

Make it easy.

“Watch this 3-minute overview, and I'll check back with you.”

Now they know:

Exactly what to do.

SET THE FOLLOW-UP BEFORE YOU SEND THE TOOL

Instead of:

“Watch this when you get a chance.”

Try:

“I'll send you the short overview. Would tomorrow evening be a good time to talk for five minutes after you've watched it?”

Now you have:

A NEXT STEP.
THE GOAL OF THE FIRST CONVERSATION IS THE SECOND CONVERSATION

This is worth repeating.

You don't need:

The enrollment.

You need:

THE NEXT STEP.

That may be:

Watch a video.

Try a product.

Attend an overview.

Read the information.

Talk again.

Simple.

DON'T CLOSE TOO EARLY

Someone asks:

“What do you do?”

And 90 seconds later:

“SO ARE YOU READY TO JOIN?”

Slow down.

Interest needs:

Space.

LET PEOPLE PROCESS INFORMATION

Some people decide:

Quickly.

Others need:

Days.

Weeks.

Maybe longer.

Your urgency does not have to become:

THEIR URGENCY.
BUT DON'T LEAVE THE CONVERSATION OPEN FOREVER

Eventually ask:

“What did you think?”

“What questions do you have?”

“Does this seem like something you'd want to explore?”

Then sort:

Yes.

No.

Later.

THIS CONNECTS DIRECTLY TO DAY 53

Yesterday we talked about:

SORT, DON'T CONVINCE.

The same principle applies here.

Your explanation isn't designed to:

MAKE THEM SAY YES.

It's designed to help both of you determine:

WHETHER THERE'S A FIT.
CONFIDENCE DOESN'T REQUIRE HYPE

You can be excited.

You can believe in:

Your company.

Your products.

Your team.

Your opportunity.

And still say:

“THIS MAY NOT BE FOR YOU.”

That's confidence.

DESPERATION SOUNDS DIFFERENT

Desperation says:

“You have to do this.”

Confidence says:

“Take a look.”

Desperation says:

“You'll regret missing this.”

Confidence says:

“Decide if it fits.”

Desperation says:

“Everyone needs this.”

Confidence says:

“It's right for some people.”

That difference matters.

DON'T TRY TO WIN EVERY ARGUMENT

Someone says:

“I don't like MLM.”

Okay.

You don't need to:

Defeat them in debate.

You can say:

“I understand.”

If they're curious:

Answer questions.

If not:

Move on.

YOUR REPUTATION IS MORE VALUABLE THAN ONE ENROLLMENT

Remember that.

A prospect may say no today.

But still:

Refer someone.

Become a customer.

Reconsider later.

Respect keeps:

DOORS OPEN.
SOCIAL MEDIA CHANGES THE CONVERSATION

If you're consistently sharing:

Business education.

Product education.

Your story.

Your lifestyle.

Your values.

Then when someone asks:

“WHAT ARE YOU DOING?”

they already have:

Context.

That's why content is:

PRE-PROSPECTING.
YOUR CONTENT CAN ANSWER QUESTIONS BEFORE THEY'RE ASKED

A good post can explain:

Why you believe in multiple income streams.

How network marketing works.

What you look for in a company.

How you find customers.

Why you don't pressure people.

Now someone who contacts you may already know:

HOW YOU THINK.

That shortens:

The trust-building process.

YOUR BRAND SHOULD MATCH YOUR CONVERSATION

If your public message is:

Faith.

Health.

Wealth.

Freedom.

Then your business explanation should feel:

Consistent.

Not:

Like a completely different personality appears when someone asks about:

MONEY.
DON'T BECOME “SALES YOU.”

Be:

YOU.
Same person.

Same values.

Same integrity.

Just talking about:

Business.

DEVELOP YOUR 10-SECOND ANSWER

Write it down.

Practice it.

Make it:

Natural.

For example:

“I help people with wellness products and also help people who are open to it create an additional stream of income.”

That's:

TEN-SECOND SIMPLE.
DEVELOP YOUR 30-SECOND ANSWER

Something like:

“I work with a wellness company that sells products directly to customers. I earn from customer sales, and I can also build a sales organization and potentially earn additional compensation based on qualifying team sales. I do most of it through relationships, social media and simple online tools.”

Now:

STOP.

Let them ask.

DEVELOP YOUR TWO-MINUTE ANSWER

Cover:

What the company does.

Who the products serve.

How customers buy.

How you earn.

How someone gets started.

What the work looks like.

Then:

MOVE TO A TOOL.

You do not need:

Twenty minutes.

PRACTICE UNTIL IT DOESN'T SOUND PRACTICED

That's the goal.

You want:

Clarity.

Not:

Robotic scripting.

Know the framework.

Then:

TALK LIKE YOURSELF.
A SIMPLE CONVERSATION FRAMEWORK

Remember:

ASK

What are they curious about?

ANSWER

Answer that question.

CHECK

“Does that make sense?”

ASK AGAIN

“What else would you like to know?”

NEXT STEP

Give them one next action.

That's it.

MYTHS VS. FACTS
Myth: You need a perfect script.

Fact: You need a clear understanding of your business and a simple framework you can explain naturally.

Myth: You should tell someone everything during the first conversation.

Fact: Information is better delivered in layers based on the person's questions and interest.

Myth: Creating curiosity means hiding the company or business model.

Fact: Curiosity can open a conversation, but transparency should follow when someone asks for details.

Myth: You should avoid saying “network marketing.”

Fact: If the business uses a network marketing model, explain it accurately and confidently.

Myth: The biggest income story is the best way to create excitement.

Fact: Extraordinary earnings can create misleading expectations if they don't represent typical outcomes.

Myth: The goal is to overcome every objection.

Fact: The goal is to provide accurate information and determine whether there is a fit.

Myth: A longer explanation sounds more professional.

Fact: Clarity usually sounds more professional than complexity.

COACH MARCUS TAKEAWAYS

Here's what I want you to remember.

1. ANSWER THE QUESTION THEY ASKED.

Not:

Every question they might eventually ask.

2. KEEP YOUR FIRST ANSWER SHORT.

Give:

THE HEADLINE.
3. CREATE CURIOSITY WITHOUT HIDING INFORMATION.

Curiosity and transparency can:

Coexist.

4. START WITH CUSTOMERS AND SALES.

That's easier to understand than:

Compensation jargon.

5. DON'T BE AFRAID OF THE WORDS “NETWORK MARKETING.”

If that's the model:

Own it.

6. BE CAREFUL WITH INCOME CLAIMS.

Show:

Typical results and official information.

Not just:

Top earners.

7. ANSWER COST QUESTIONS DIRECTLY.

Transparency builds:

Trust.

8. ASK QUESTIONS.

The more you understand:

Their goals...

the better you can determine:

Fit.

9. USE TOOLS.

Invite.

Explain.

Follow up.

10. REMEMBER:
THE BEST ANSWER OFTEN CREATES ANOTHER QUESTION.
MY FINAL THOUGHT

When someone asks:

“WHAT DO YOU DO?”

you don't need to:

Perform.

You don't need to:

Impress them.

You don't need to:

Close them.

And you definitely don't need to explain:

EVERYTHING YOU KNOW ABOUT NETWORK MARKETING.

Just:

Answer.

Then:

Listen.

If they're interested:

They'll ask another question.

And another.

That's how:

CONVERSATIONS WORK.

I want people to feel comfortable asking me about:

My products.

My business.

My income model.

My experience.

Network marketing.

Anything.

Because I'm not afraid to:

TELL THE TRUTH.

If something is:

Free...

I'll say it's free.

If something costs money...

I'll tell you what it costs.

If there's work involved...

I'll tell you there's work involved.

If income varies...

I'll tell you income varies.

If you ask whether it's network marketing...

I'll say:

YES.

Why?

Because I'm not trying to:

TRICK SOMEBODY INTO JOINING.

I'm trying to find:

The right people.

That's a completely different mindset.

The goal is not:

“HOW DO I SAY THE PERFECT THING TO MAKE THEM JOIN?”

The better question is:

“HOW DO I EXPLAIN WHAT I DO CLEARLY ENOUGH FOR THEM TO DECIDE WHETHER THEY WANT TO KNOW MORE?”

That's professional.

That's respectful.

And it's:

DUPLICATABLE.

Because if your explanation requires:

A professional salesperson.

A motivational speaker.

A compensation-plan expert.

And a 45-minute presentation...

the average person may struggle to:

Repeat it.

But if they can say:

“I help customers with wellness products, and I also help people who are interested create an additional stream of income.”

Now:

ANYBODY CAN LEARN THAT.

And if the person asks:

“How?”

Perfect.

You have:

THE NEXT CONVERSATION.

Tomorrow we're going to talk about what happens after:

You share the information.

Because a lot of people do everything right...

until it's time to:

FOLLOW UP.

Then they either:

Never call again.

Or:

Call too much.

Day 55 will answer:

“HOW DO YOU FOLLOW UP WITH A NETWORK MARKETING PROSPECT?”

We'll cover:

Timing.

Questions.

Tracking.

Objections.

No response.

No.

Not now.

And how to help someone:

MAKE A DECISION WITHOUT FEELING PRESSURED.

Getting older is automatic.

Communicating better takes intention.

DON'T JUST GET OLDER. GET BETTER AT IT.
Faith. Health. Wealth. Build All Three.
Coach Marcus Jones
BUSINESS, MARKETING & INCOME DISCLAIMER

This article is provided for general educational and informational purposes only and is not individualized business, legal, financial, tax, marketing or income advice. Network marketing results vary widely. No level of income, customer growth, team growth, rank advancement, recurring income or other business result is guaranteed. Earnings, lifestyle and product representations should be truthful, substantiated, appropriately qualified and consistent with current company policies and applicable law. Prospective participants should receive accurate information about the business model, costs, requirements, typical results and work involved before making a decision.

SOURCE ANNOTATIONS & FURTHER READING

Federal Trade Commission — Business Guidance Concerning Multi-Level Marketing

The FTC's MLM guidance explains how the agency evaluates compensation structures, participant incentives, retail activity, recruiting practices and representations made to prospective participants. A product alone does not determine legality; how the program operates in practice matters.

Federal Trade Commission — Earnings Claims and Money-Making Opportunities

FTC guidance and enforcement activity emphasize that income representations need adequate support. Businesses should not use exceptional earners, testimonials or lifestyle imagery to create a misleading impression of what typical participants are likely to achieve.

Federal Trade Commission — Consumer Advice on Multi-Level Marketing

FTC consumer materials encourage prospective participants to understand costs, sales requirements, compensation, refunds and realistic earning expectations before joining an MLM.

PHASE 2 — WEEK 8: HOW TO BUILD NETWORK MARKETING

Day 52: How Do You Find Customers in Network Marketing?

Day 53: How Do You Find Prospects Without Being Pushy?

Day 54: What Should You Say When Someone Asks About Your Business? — Current Article

Day 55: How Do You Follow Up With a Network Marketing Prospect?

Day 56: How Many People Should You Talk to Every Day?

Day 57: Why Do Most People Fail in Network Marketing?

Day 58: How Long Does It Take to Build a Successful Network Marketing Business?

Day 59: What Is Duplication in Network Marketing?

Day 60: What Are the Most Important Skills to Learn in Network Marketing?

NEXT: DAY 55
How Do You Follow Up With a Network Marketing Prospect?

You've shared the information.

Now what?

Day 55 will cover one of the most important skills in network marketing:

FOLLOW-UP.

We'll talk about why:

“Did you watch the video?”

isn't always the best opening.

We'll cover better questions such as:

“WHAT DID YOU LIKE BEST?”

We'll look at:

When to follow up.

How often to follow up.

What to do when someone doesn't respond.

How to handle:

Yes.

No.

Maybe.

Not now.

How to track prospects.

Why you should:

SORT, DON'T CONVINCE.

And how to make sure your follow-up feels like:

PROFESSIONAL SERVICE.

Not:

PRESSURE.

Because the purpose of follow-up isn't to:

CHASE PEOPLE UNTIL THEY SAY YES.

It's to help people get enough information to make:

A DECISION.
Contact

Email

Phone/Text

coachmarcusjones@gmail.com

623-428-9622

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